Head of Narrative Strategy, IF
Working at IF, a London-based technology studio specialising in ethical and practical uses of data and AI, Ella is Head of Narrative Strategy. She works with teams to create and execute compelling stories about people and products.
Partnering with the likes of Google, GDS and Co-op Digital, she's been described as the 'voice of the internet', and works on marketing, microcopy and everything in between. In her talk, Ella will be talking about why tech needs word people just as much as they do designers and developers. She’ll share her views on how storytelling sits in the space between product and marketing, and how it can be applied universally.