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A headshot of WXG speaker, Alex Cottrell

Alex Cottrell

Innovation Lead, Zurich
Working at Zurich’s UK Innovation Foundry, Alex leads the product development of ideas from the initial spark to the fully-scaled solution. He is helping to move the dial in creating a more innovative, customer-centric company.
Before joining Zurich, Alex worked at agile consultancy BJSS, across private and government sectors. Alex introduces and embeds sustainable agile approaches into organisations. He focuses on bringing together multidisciplinary teams to work on the problem ‘as one’ while putting the customer into the centre of the product. This ensures that their feedback and data help drive the direction of the product. Alex will be talking about introducing these practices to big businesses.
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